About us
Founded at King’s College London by Jasper, Marcia, and Leonardo, CarbonTag began as a project to explore data products to understanding and reducing carbon emissions. Partnering with Alnatura, Germany’s largest organic supermarket chain, and supported by the Project Together network, CarbonTag transitioned from a research initiative into a start-up.
Based in London, the team focuses on empowering businesses with the right technology to calculate, communicate and reduce the carbon emissions of their products effectively.
Our vision
To make emissions data accessible and transparent to whoever needs it, enabling effective climate action.
Our mission
To equip users with smart and intuitive technology, offering the highest level of transparency, detail, and precision for actionable insights.
Our values
1. We are a mission-oriented company
Climate change mitigation is at the heart of our mission. We aim to empower the climate action of our users and partners, helping them to reduce their emissions and use our platform to advocate for mitigation strategies.
2. We are scientifically rigorous
Our decisions are backed by the latest scientific understandings, are data-driven and transparent. We are aware of the uncertaintities and unknowns in science, and we navigate these with humility and honesty, always striving to substantiate our decisions with robust data and research. And we do so by continuously engaging with scientific advancements and evidence-based research to refine our strategies and practices, reinforcing our credibility and ensuring our contributions to climate action remain effective and impactful.
3. We champion diversity and inclusion in all we do
We value diversity and inclusion. The company was built in a melting pot of diverse ideas, backgrounds, and cultures. We celebrate and respect diversity in all its forms, and believe that an environment that fosters belonging is our best asset. We take active action against any form of discrimination or harassment, ensuring that every individual is treated with equal dignity and respect.
4. We lead with ambition
We inspire and disrupt the present with a vision of the future we want to create. This means bringing big ideas to the table, embracing change, and acting boldly. Our ambition drives us to innovate and take risks, always striving to find ways to get closer to our vision.
5. We are a human-centered company
We are all working hard towards our mission, but we know our lives and identities extend beyond our professional roles. We have families, friends, and communities that matter to us, and we believe balancing these with our work is key to sustainable company growth.
6. We embrace rapid iteration
In the arena of climate change, rapid action is key. To build the future we envision when we envision it, we must be action-oriented, turning our vision into reality through consistent, deliberate efforts. We believe in starting small, taking immediate action, and continuously iterating to improve and grow. This approach enables us to get critical feedback early, learn from past decisions, adapt, and move fast towards our ambitious goals.
7. We focus on what truly matters
We recognise the inherent tension between excellence and pace in our work. To overcome this challenge, we maintain a laser-sharp focus on what is truly impactful. We refuse to waste time on low-impact tasks. By prioritising high-impact initiatives, our efforts are always aligned with our mission.