About Us

Founded at King’s College London by researchers Jasper Döninghaus, Marcia Holst, and Leonardo Vizioli, CarbonTag began as a project to explore data-driven solutions for understanding and reducing carbon emissions. Partnering with Alnatura, Germany’s largest organic supermarket chain, and supported by the Project Together network, CarbonTag transitioned from a research initiative into a start-up.

Now based in London, CarbonTag’s team focuses on creating data analysis tools and services that empower businesses and consumers to make environmentally responsible decisions.
Explore CarbonTag’s services to find out how we can assist in your sustainability efforts.

Our Vision

To make emissions data accessible and transparent to whoever needs it, enabling effective climate action.

Our Mission

To equip users with smart and intuitive technology, offering the highest level of transparency, detail, and precision for actionable insights.

Our Values

Honesty

with ourselves, each other, our customers, investors and the public.

Scientific Rigorousness

with the methodologies we use, the analyses we conduct and the information we communicate.

Honesty

with ourselves, each other, our customers, investors and the public.

Scientific Rigorousness

with the methodologies we use, the analyses we conduct and the information we communicate.

Motivated by Ownership

We take full responsibility for our actions, decisions, and results. Through exemplary leadership, high standards, and the empowerment of our team, we embrace the challenges that come our way

Motivated by Ownership

We take full responsibility for our actions, decisions, and results. Through exemplary leadership, high standards, and the empowerment of our team, we embrace the challenges that come our way

Meet the Team

Driving Change Together.